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Why I Volunteer for the Women In Leadership Development (WILD) Summit Every Year

Every year since 2013 over 500 incredible women in business, or students aspiring to become women in business, sell out the Women In Leadership Development (WILD) Summit that inspired me to expect more for and from myself.

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I attended my first summit in 2014, my senior year of college, right as I was entering the professional workforce as a young woman.

Since then, I have supported and joined countless gender equality and #WomenInBiz (or #WomemInTech) organizations, sought out female mentors and even hired young women whose potential I previously would have been ignorant to – and that’s the whole point.

The mission of The WILD Summit is to provide a professional forum for women who want to learn and share; inspire and be inspired.
  • To increase the visibility and accessibility of successful WILD women in the community to students, and each other.
  • To offer a venue for the presentation and sharing of relevant and provocative topics that are engaging to WILD women across university majors, industries and functional roles.
  • To engage a broad audience of WILD women who fit in every place along the continuum of age & experience – bringing together those who are seeking knowledge and those with a desire to share and give back.

I didn’t just attend the WILD Summit that first year, I worked for it as an unpaid PR/Social Media intern. My very first week I was tasked with creating, managing and fostering the summit’s social media strategies and accounts. My boss at the time was on The Women’s Council that put on the summit and our agency offered a small amount of public relations services pro bono to the event.

Before taking on this role, I knew very little about using social media for businesses. My experience/education was based firmly in traditional journalism and public relations. My professors barked at me to get off twitter, facebook or Instagram in class so they could continue droning on about print media and other endangered traditional media outlets.

I had little skill and even less supervision.

The first year I created a twitter handle, FaceBook page and event hashtag less than two months before the date of the conference. I created the bland, promotional microcontent detailing ticket information and sponsor gratification that I knew was expected of me and learned how in vain attempts like that will always be on social. I didn’t know what else to do. I didn’t want to step on any toes or send out anything that other’s perceived as “off brand” or “low caliber.” Not to mention by the time of the conference, I had only gained 45 followers on Twitter and the FaceBook page was lacking engagement.

But alas, the event sold out. Pressure was off and I continued along as I had been until the day of the event: My first “live tweeting” experience. 

The summit is nine hours long and packed with incredible keynotes from all walks of life and business. @WILD_Summit tweeted less than 15 times during the whole event…

See my blog post from last year, “HOW TO LIVE TWEET AT AN INDUSTRY CONFERENCE – FIVE KEY CONSIDERATIONS” to better understand how little that is – especially at an event where every spoken sentence oozes with inspirational goodness.

So, crazy awesome live tweeting skills and the resulting increased brand awareness created by captive audiences sharing your narrative(s) online can create did not happen in 2014. What did grow was my motivation to do more – for myself, for this incredible organization, other women, you name it – I wanted to be better at everything and I was given the confidence to try by the event that day.

Immediately after the conference I took complete ownership over the messages the WILD Summit tweets, posts on Facebook or otherwise shares with its online networks. Having attended the event once, I better knew what the brand’s voice was and how to encapsulate it with posts that people would find value or inspiration in – The same sort of posts that I would find value or inspiration from.

At WILD III in 2015, #WILDsummit was seen online by over 10,000 social media users. (2016, 22K.)

WILD messages, lessons and stories shared that day reached more than 20x’s as many people who were actually in attendance. All of a sudden I had the attention and admiration of dozens of incredible female business owners that worked tirelessly to put the event on.

Between 2015 and 2016’s event I became the youngest committee chair member and was asked to put on several presentations on social media basics and live event considerations.

The potential impact of social media done right inspired these women to create their own accounts, better hone their skills and start really engaging on these platforms, both personally and for their businesses. Just as they had orchestrated the event that inspired me, I had orchestrated the social media strategy that inspired them and thousands of others to better spread the mission of the event.

I no longer work for the PR agency that introduced me to WILD, and they no longer do any Pro Bono work for the summit. Instead, I am a welcomed member of the committee with my own individual merit (with designated assistants and everything)! I continue to direct the social media as a volunteer, a much better way to do unpaid work than internships if you ask me, and I continue to be inspired to achieve greatness and help others achieve it too every year.

 

 

CREDIT: Getty Images via Inc. Magazine

Use Twitter Lists! My Hidden Twitter Tip + 21 More in Inc. Magazine!

There are so many tips, tricks and secrets to twitters that it takes a collection of power users to even begin listing them all! Last week, John Brandon did just that for Inc. Magazine. He sent out a HARO request and myself and some other social media badasses answered…

Check out this list of “22 Hidden Features to Help You get the Most out of Twitter” suggested by top twitter pros – myself included

From following the 80/20 content rule, hashtag hacks and more the list provides some great twitter tips for new users and those working on their personal brand online. Most are not truly hidden but are all to often forgotten, including my favorite, no.15, “Include an image in every tweet. No excuses.” – Sarah Mitus, Digital Strategist, InkHouse Media + Marketing.” Short, sweet and accurate.

What was my tip?

Take advantage of Twitter lists

“Lists allow you to follow far more people in an organized way. Instead of having a ratatouille of various industry information, personal status updates and cat pictures, utilize categorized, curated news feeds created by yourself or others (Hint: You can subscribe to other Twitter users’ lists) to stay in the know on the specific topics and profiles you care about in the moment.”

I have currently 43 different lists saved and curated on my personal twitter account, 20+ for @CodeCraftSchool.

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A few of my twitter lists. See them all: https://twitter.com/HalieNoble/lists/

Categories range widely. Those I follow for my job as Marketing Manager at a coding school include names like ‘Colorado Tech Influencers,’ ‘Startup & VC News,’ ‘Tech – Code Masters’ as well as a list of all past, present and upcoming CodeCraft students that are active on twitter.I follow just as many for the causes I am passionate about, namely women in leadership and diversity in tech news sources, influencers and affiliated organizations.

On top of that, I have my “Just for fun” lists which include comedians, authors my friends. The amount of “just for fun” accounts I follow is so grossly overshadowed by work and women accounts that if I ever wanted to use twitter for a laugh, I had to section out these accounts so I can easily enjoy. That reasoning is exactly why you create any list on twitter – minimize clutter when looking for specific conversations.

 

Have some fun with it when you can. As this post was for my personal site, I could do whatever I pleased and that included showing some of my personality - ya'heard?

A Few of my Favorite Hashtags – Public Relations, Tech and Women Kicking Ass

I follow and use a lot of hashtags, but I’ve noticed a core group of those I find value in
frequently in the different aspects of my social lives plural. All of them are poppin’ on
twitter and other social spheres currently and track awesome conversations and ideas on the topics I am interested in for my job’s sake, my clients sake and even/especially my own (except maybe , which should be the most so).

I recorded them here for my own brain mapping experiment, but I encourage you to check them out yourself. They all hyperlink to the most popular/current tweets about their topic.

Join the conversation: Favorite an idea you never thought of, retweet an idea you stand behind and/or respond to someone’s idea that inspires your own!

My Industries 
, , , , , , , , , , ,  and .

My Clients’ Industries  –
, , , , ,  ,  and .

My Passions () –
, ,  and .

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[Infographic] & [Useful Reminder] – How to Write & Create Content for Publication

This is an infographic on tactics I already know, have known my entire writing life, but never have the time (or patience) to carry out –

Fear not the ugly rough draft, sleep on it and always have another pair of human eyes review your final copy. 

One piece of advice not previously articulated to me stood out, tip no. 5: “Write to one person.” This is an incredibly insightful manner to avoid the “idea clutter” that often builds up in a writer’s mind and creative processes. Identifying one person as the reader allows better focus on the main message you are trying to convey.

You can’t write content that’s valuable to everyone, so figure out one person/identity that embodies the audience your objective is to reach. Tell a story to that person catered to their tastes and designed to invoke your desired reaction.

If I had to select one person this post would be for… it’s someone just like me – New-ish to the game, trying to produce quality content that compels in a business environment.

That tip and the content in the below inforgraphic come from the amazing Everybody Writes by Anne Handley, a great guide to writing “coherent, useful pieces of content that engage audiences.”

Continue reading

Stranger Danger - Halie Noble

“Dear Gen Z”- From a Millennial

Hey Generation Z,

Many of you may have a hard time grasping the concept I am about to introduce to you, too used broadcasting your every waking moment to every waking person to recognize the idea of “unwanted attention,” but please, repeat after me:

“STRANGER DANGER”

I know, I know, that’s totes cray to hear.

I’m aware it’s super serious that you have as many followers on twitter as you do Instagram, while maintaining twice as many friendships on Facebook than people you’ve met in your life.

But are you aware that sharing your name, birthday, contact information, bikini photos, and hourly geotagged updates with people you don’t know online can be dangerous?

Not everyone No one you’re not at least acquainted with should have access to, or frankly want access to, every minute decision you make during your pubescent life. This may change when you’re old enough to have valid opinions and rational thought processes – Networking with strangers on social media is literally part of my job description, but the kinda of attention I’m seeking is professional and guarded, not flippant and promiscuous.

Gen-Z-Claire-Madden_Infographic_McCrindle

Your generation is using technology over 10 hours a day. If you hypothesize that an average seven-hour school day, plus eight hours of sleep should be spent without technology, there isn’t enough time left in any single day for you to be on screens for 10.5 hours! To reach that number, technology must be a part of, or interferring with, nearly every part of your youthful daily lives.

When I was young the internet was new. Chat rooms where the only social networks, and there was nothing more terrifying to a 90’s mother than a chat room. Daily warnings from parents and teachers reminded kids that it only took your initials and an area code and a white van would soon arrive at your door (or school or bus stop) an internet boogeyman would snatch you up and sell you to internet pornography (porn being the other principal bane of 20th century parents).

The internet is no longer new. I realize you likely completely missed myspace let alone are completely unfamiliar with the goings-on inside of a good, old-fashioned chat room. Luckily for you, I recently scoped out a classic anonymous chat room ‘for funsies,’ so you wouldn’t have to.

Just as it was 15 years ago, the majority of fun is being had at females’s, or other minorities’, expenses. Sexual harassment and bullying still dominate conversation – Ah, felt like the good ol’days! 

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Just a snippet of what genius, thought-provoking idea exchanges you can partake in online in public chatrooms!

Just because you were born retina-screen-in-hand and have never lived a life without war doesn’t mean you are innately ready to combat the dangers of online predators and professional scam artists.

The white vans and boogeymen of my yesteryears are still thriving. Thanks to MTV and the hilarious show that inspired this post by countlessly showcasing the rampant naivety online, in 2014,  Merriam-Webster had a second definition to attribute to the term ‘Catfish’.

Catfish Definition

“Fraudulent or deceptive purposes” has proven to be a widely open category of crazy schemes and online villains with incomprehensible motives and apparent time on their hands… http://www.merriam-webster.com/dictionary/catfish

I’d like to think that most of your generation is more aware and grounded in reality than the victims I watch fall prey to fake profile pictures and con artists on MTV, but apparently the majority of American pre-teens and teenagers didn’t wisen up about contraceptives until 16 and Pregnant aired on the network.

Internet Trolling Goes Far Beyond Catfishing

What’s worse than getting humiliated on your homies’ favorite TV Network? Getting your identity stolen, your computer hacked or worse – those of your parents.

If you truly are of Generation Z, congratulations on your youth and lack of real responsibility. It must be nice having someone else’s credit card stored to your apple account…

Q: What other information is out there about you or your family, where?

Think about all the things you do and say online besides run your parent’s phone bill up with underaged Tinder Premium subscriptions and CandyCrush in-app purchases. What information is out there about you and your family because of you, and where?

A: Chances are it’s everything and everywhere.

If a 1997 creeper with a van could find my friends and I just from an area code and initials in a screename, what could a 21st-century criminal do with all that you’ve made available?

Just a thought,
Halie

P.S. – Before you send that snapchat, remember one thing: SnapChat saves and *owns* all of your photos and private messages long after they’ve disappeared from your own phone.

P.P. S- Oh yeah, did I mention: Brands may be using your information and personal pictures to sell their sh*t.

YEAH – The corporate creepers you share your information and pictures with by engaging with their brands via social media (e.g. tagging them in a photo you took of their product, commenting on a link to their website a third party shared with you or even allowing a company to follow you) immediately claim commercial use rights your posts if you mention their brand, making it impossible to “pay respect” to a company or product without also paying personal information.

 

Halie Noble on...

How To Live Tweet at an Industry Conference – Five Key Considerations

I am cracking my knuckles and updating my ios as I make my way to San Francisco for the second annual DevOps Enterprise Summit (#DOES15). In tow with others from the PR agency I currently work for – Catapult PR, we are all face down to our computer, tablet or mobile screens as we prep for the tech conference that runs Monday – Wednesday this week.

Others on my team have been prepping for their roles at the event for months – organizing breifings, interviews and sponsorships, while I have been relatively uninvolved, focused on other clients. However, they loaded the bases for me, and it’s now my turn to step up to the plate and hit a homerun

 – I am about to live tweet the heck our of the entire three-day event – 

I live tweet several national conferences a year as well as countless live, online events such as google hangouts and webinars, but this event is annually the largest endeavor for me on social media – last year over 1,100 twitter handles were discussing #DOES14 even though the event capped registration at 550. Over 7,000 tweets were sent, and I contributed approximately 500 of them (from clients and my personal account).

Prepare images ahead of time if you have certain messages you know you want to convey throughout an event. I created this image for my agency's blog post on its involvment in the conference.

Prepare images ahead of time if you have certain messages you know you want to convey throughout an event. I created this image for my agency’s blog post on its involvment in the conference.

Studying the results of last year’s efforts and what I have learned since, I came up with five basic considerations to always keep in mind when sharing for/from/about an industry event similar to DOES.

  1. What topics and ideas is your audience most interested in?
    First and foremost, you want to share what people care about. Share tweetable tidbits from conference sessions, behind the scences photos and secrets, trends you notice and other personal observations that provide your audience access/visibility to the event in some way they wouldn’t have without your help.Don’t tweet: “So-and-so is taking the stage to discuss [insert session title from conference pamphlet]”
    Tweet: “Loved @SoandSo’s take on______ ! “[insert quote from speaker]”Dont tweet: “There is a post-conference happy hour happening in the main lobby now.”
    Tweet: “Any hour w/the awesome folks at [insert event hashtag] is a happy hour. Come say hi to me in the main lobby now!”

    Don’t tweet: “The mainstage is set up and ready to host the brilliant minds at [insert event name].”
    Tweet: Can’t wait to hear all the geniuses that will take the [insert event hashtag]’s awesome mainstage” + an actual photo you took of the stage.

  2. What topics and ideas are your client/boss most interested in promoting?Maybe you are just at an event for yourself, or becuase your company sent you to learn and absorb what you desire to.
    More likely, there is some sort of objective. Whether you are tweeting on behalf of an event (as I do), on behalf of someone else (a thought leadership strategy), or as a representative of a company present at an event (think sponsors), you must strongly consider what is it that those paying for you to be at an event care most about publicizing.At DOES there are serveral breakout sessions every day, that means four or more amazing sessions compete against eachother at the same time, multiple times a day. While there may be topics you’re personally drawn to and want to cover, you must keep in mind what topics are most relevant your objective.Is anyone from the organization you are representing speaking at the event? – You gotta be there. 

    Are any of your client’s customers/partners present at the event? – You should be talking about that.

    What statments being made directly relate to the fields your client is involved in?
    – Have a reaction that is inline with organizational messaging and objecitves.

  3. Is what you are about to share a coherent thought, understandable to someone not in the room?
    One of the most valuable aspects of sharing live updates and content via social media at an in-person event is that participants no longer have to be “in person.” To see what is going on at an event and involve themselves in happening conversations, all users need to do is log into twitter, facebook, instagram etc.
    But remember, that is all they are doing. They do not have the same visibility as you and they likely don’t have access into the information being shared that doesn’t make it to their social feed. If you are trying to drive involvement, don’t share content that is illogical from an outsider’s perspective.Include as much context as possible and try to ensure that what you’re sharing is a complete thought and could stand on it’s own

    Dont tweet: “Holy crap what a great session.”
    Tweet: “Holy crap, the entire [insert event hashtag] crowd just lost it when @[insert speaker handle/name] shared their results: [insert useful soundbite, shared stats, ect.]”

  4. Are You Fast and Focused?
    When sharing content live, there is always a rush. You are moving fast trying to listen, type and read at the same time. This is when serious mistakes get made. If you are halfway through writing a tweet and you can’t remember with certainty what was said, don’t tweet it – certainly don’t attribute it to anyone who may resent being misquoted.You have to focus on what was said while listening to what is being said. If a speaker starts a phrase like “The one thing you must consider when…” and then ends up on a tangent, never completing the thought, never complete the tweet.

    People are very aware of their social media profiles and presence, if you misquote someone badly enough to change their meaning you risk being called out on social media yourself – something one only enjoys in a positive light.

  5. How can you drive the most engagement from your micro content?
    Just because you are moving fast, doesn’t mean you have to move dumb. As always, you want to drive your content to as many relevant people as well. As with regular social sharing, this is greatly aided by the use of proper hashtags and handles.More often than not these days, conferences will have an official hashtag and publicize that at least somewhere in a program – if not more flagrantly. USE IT. Sending a tweet from a conference without its official hashtag sends the tweet to your followers, not those specifically interested in following the event.

    Also, if a speaker is worth his weight in stage time, they will have a social media presence and twitter handle. Find those ahead of time. Often an event’s program may include speaker handles, however this is not always the case. Come prepared with handles and hashtags identified and ready for use.

pablo

 “I Thought You’d be older” – Life as a Career Driven Millennial

I manage the internship program that I was once a student of at the office I work. I put a lot of effort into the program and invest a lot of time in my interns – often who are older than me.

“I thought you’d be older,” were the first words uttered by one of my previous interns when they first met me in person (we ran the interviews over the phone because she was coming from out of state for the summer).

I shrugged it off with a laugh and a handshake, but the interaction has stuck with me now months later. What I should have responded with was, “nope, I’m just more driven than you thought.”

Since I was accepted into the Journalism school at CU Boulder, a career that allowed me to write and communicate complex messages was my objective. Now that I have the job, my focus has not changed – It’s still on my career.

I do well at work and move up the ladder quickly because I work my ass off. I work my ass off because I care about what I do and take pride in improving myself and impressing my bosses and clients. Working hard is fun for me
and trying new things is a passion – My success is just the side effect of doing both of those things at the same time.

I tell all my interns who ask about how I landed a job at my small PR agency the same thing: “Solve a problem we didn’t know exist.” 

If you have extra time, or 15 minutes till the clock strikes 5 p.m. and nothing to do, don’t waste that opportunity to look beyond what you are asked to do. You see things in a unique way, apply that insight to a solution.

When I was an intern I was constantly sharing ideas and potential solutions to the roadblocks and challenges I saw my supervisors facing. When I became a PR assistant, I did the work of an account coordinator whenever possible. When I was an account coordinator, I volunteered to take on account executive tasks. Now as a junior account executive, I reflect the actions of senior executives but with my own insights and twist for process improvement.

Always be looking for ways to streamline and improve not only your processes but also those of your coworkers. You should want everyone and everything to be performing as best possible. Every idea doesn’t always work out, but an attitude like that gets noticed.

I hope that intern, who is just two years older than me, left my internship program with enough experience, intellect and inspiration that she is also greeted with surprise by potential employers who expected someone somehow more “aged” based off the competence she displayed.

Being ahead of the game means you’re one step closer to winning it.

That’s not to say that standing out from the pack doesn’t put a target on your back or sometimes put you in positions you’re unfamiliar with and alone in. I often suffer the infamous “imposter syndrome,” or find myself thinking, “I can’t do that.”

But, it is when you are faced with those feelings of self-doubt that you know you are doing exactly what you should be in that instance. If you think you can or cannot do something shouldn’t matter, know that you are going to give it your all and do your best best. Instead of focusing on the doubts of those who’s expectations of you are low, like my intern was of me, ground yourself on the expectations you have for yourself and deliver noteworthy results.

On the flip side, I’ve also learned to carry myself in the manner correct to my position. While slightly patronizing, I recently heard from a female CEO I respect and had worked with in the past, that I’ve “really grown up.”

By filling the roles you take, you grow into them. Take risks, see holes you can fill and always search for opportunity. Fear is a sign that you’re doing it right.