Social Media Success; Learn how to use Trends, Hashtags & Yourself and have Real Conversations

All people, in business and personal life, prefer to be talked to than at. Live interactions can define your reputation as a friend, foe, pro or troll to your communities far more so than the scheduled content you create and distribute across your “strategic #social channels.”

Want to use social media to grow your online presence?

Be a “friendly professional,” someone who has all the answers and others want to use as a resource, but don’t forget to also just be human.

#Marketers and other communications specialist use countless strategies, tools and working hours trying to start “human conversations” when real conversations are happening at a rate of +/- 10,000 tweets/minute, all day, everyday.

#TBH –  I am an opinionated person, but most of what I share from my public accounts  is non-combative.

#SocialMedia is a huge part of my personal #brand and I make a concerted effort to reduce spamming my social #networks. I used to believe an objective, quantified tone helps combat the stigmas that all #WomenInBiz, tech, #finance, etc., face, and that if I showed human emotion, somehow humans would like me less.

But that changed a few nights weeks months ago (ah the joys of personal #blogging). I was scrolling through my social feeds when, percolating through the #software community, a newly trending hashtag caught my eye.

It was a #poetry challenge. Comical, casual and lacking any real reward besides community #BrowniePoints. The contributions coming in from other users inspired me.

He said

He said “quick,” and I was. Getting in on the trend early is important for maximizing the impressions and engagements you receive. Also, being the early bird to a trending worm makes you seem totally on top of your industry/topic’s game.

Their off-the-cuff #haiku[s] legitimately made me #LOL and helped inspire the oh-so-clever ideas (#imho) in my head that demanded to be written, shared and smirked at – at least I thought so.

A few ideas popped into my head right away, one of them actually exited my fingers and appeared in my #twitter text box. The #tweet was ready to be sent to strangers and appreciated by new friends. I took a quick glance for typos and without any further consideration hit send. I’d done it, I’d shared my own #DevOpsHaiku and tagged an #IndustryLeader or two I hoped (without expectation) I could stir a chuckle from.

I just couldn't stay away. I had the taste for a trend and my personal brand was getting unprecedented awareness through the mentions, retweets and replies of those far highter up the social latter than I.

I just couldn’t stay away. I had the taste for a trend and my personal brand was getting great awareness through the mentions, retweets and replies of those far higher up the social ladder than I – for making them laugh.

The rewards for actually drafting and responding publicly with my own #creative content, without first suffocating myself in doubt and revisions, blew away my expectations

I almost immediately found myself engaging with two of the very personalities I, plus tens-of-thousands of others in the #SoftwareDelivery/#Development world, avidly follow – @joshcorman & @RealGeneKim. Not only them, but C-levels from my #PR clients engaged with my posts positively and we were able to humanize each other a bit more – something that can be difficult when in #B2B relationships separated by time zones.

Restricting yourself to strictly content creation and distribution may allow you to reach the customers you’re targeting but not the humans want to talk to.

TL;DR: Find a trending hashtag that interest you, explore the conversation and speak up when you’re inspired to: Throughout this blog post I provided several #hashtags, hyperlinked for your convenience. There are also a variety of tools available for tracking current trends.

If you want get social on social media, don’t blindly use keywords, hashtags or #SEO strategies to get placed into conversations you’re not present in. You’re perceived as legitimate when you provide a unique, individualized persepective. It may be as simple as hashtagging your location (e.g. #SanFrancisco, #Austin & #Boulder) and joining the local chatter happening around you; attending a live event and using its hashtag to connect with others there, or contributing to an online #TwitterChat.

Entering any conversation is the first step to leading it.

Writing a Blog is Hard… Not Writing is Harder

I am going to talk unabashedly about how this empty WordPress box makes me feel in this exact moment: Stressed.

Often, I’d rather just pet my cat and ignore the turmoil in my mind that persists until expressed. Much like my gym membership, this blog can be more a source of personal guilt than fulfillment.

My cat can't read, she prefers pets versus blog post from me.

My cat can’t read, she prefers pets versus blog posts from me.

It’s unfortunately easy for me to ignore this blog. The internal nag to become more selfaware through writing is something I’ve grown accustomed to pretending I can’t hear. I spend all day in the minds of my clients and their publics, articulating through text what they can’t effectively. Specifically avoiding my own voice and biases, I isolate myself from the process, making it much easier to churn out writing. I don’t get overwhelmed articulating the specifically requested ideas of others like I do when it’s just me, my mind and an insatiable need to write.

Currently sitting in this blog’s “drafts” folder, are at least five blog posts that I would consider about 50% complete. Each contains 500+ words of carefully considered semantics that have been derailed by unattainable standards. No matter how long I stare at any paragraph, on any post on this blog, I will always find words to change, ideas I’d like to expand on or tangents to remove.

– If you read my first blog post, you know that was never what I wanted for this blog.

Knowing I will never be completely satisfied with how I express myself is the largest source of backlog and inactivity on this site (unlike the closure I receive on work completed for work and by clients). Working myself up only makes it more difficult to articulate exactly what it is I am trying to say.

shade

Being concise and compelling requires digging into and slicing away at my mind. Tossing out what I later see as irrelevant begins to feels contrived. After 30 minutes on a headline and hours more on a blog post that doesn’t end up talking about that original idea anyway, I doubt why I started writing to begin with.

So, what am I gonna do about it? This. I am going to publish this post immediately after I finish it.

Already as I am writing this now, I am running through this post in my head, wondering if I have even said anything, questioning why I would ever think people would bother reading this. Have I just repeated myself incessantly? What will people think of me as a professional writer if I’m telling them I struggle sometimes? Why would any stranger on the internet care?

In order to bring myself to hit publish, I have to change the way I think about what it is I am doing:

I write because I have to. I’m compelled to do it from a source within myself. I must write what spills out of me, but people must not like it. That’s ok. If I cater too much to what I think people want to hear, versus what I want to say, this blog becomes another PR campaign and not the repository of reflections on working in social media, journalism and marketing that I intended – it becomes work. 

When I scrutinize myself with impossible expectations, the fear of my own criticism keeps me from success. If I were more relaxed with myself and the words that already come naturally, this blog would be much further along. However, like making it to the gym, with each post I do “complete” and surrender to the public, my motivation to do so grows.

Invest in the [Unpaid] Intern; See Real ROI on Time Spent Educating.

Inexperienced interns may not produce work worth paying for… yet.  Your experience, time and guidance should get them there, that’s the whole point.

Hands holding map

An internship should serve as a career roadmap. Lead interns through situations and challenges. Guide them to succeed in a paid, entry-level position at your business – whether you plan on hiring any new paid positions or not – and any similar organization in your industry.

The role of the “Unpaid Intern” isn’t glamorous. Often given pain-staking busy work or remedial tasks that a company would never pay for, interns only gain what they are given. On the other side, when managers don’t invest time in those who they don’t invest money, they risk losing talent they can’t be bothered to foster.

I can speak first hand on this, from both points of view: Just last year, January 2014, I started at the public relations (PR) agency that currently employs me as an unpaid intern. I now run our internship program. From hiring, management, and exit reviews, I work to ensure a mutually beneficial relationship between agency and interns as I was was given.

Do whatever you can to make sure your interns know you appreciate them even though you're not paying them. I always enjoyed being sent home with baked goods from meetings.

Do whatever you can to make sure your interns know you appreciate them even though you’re not paying them. I always enjoyed being sent home with baked goods from meetings.

Eager, high-potential applicants can be hard to find when searching for unpaid interns, particularly if you do not operate near a large population students required to complete internships for credit. At the end of an internship, students often hope to be hired by that business (I clearly did), and rightfully so.

Whether or not you’re hiring, if at the end of three-to-five months working for your agency/brand, an intern does not have the skills you expect from an entry-level position at your company, it’s not they who have failed but you have failed them.-

So if you can’t offer applicants monetary compensation, how do you draw in interns with strong potentials and work ethics?

To answer that, I will explain what attracted me to apply to my agency’s unpaid internship a year ago. These three concepts have become commandments I strive to provide “my” interns (also sometimes lovingly referred to as “my ducklings”):

  1. Guarantee real, applicable work experience
    – The research they conduct, relationships they build and content they create are all essential to our clients’ campaigns and interns know their contributions are acknowledged, appreciated and acted on.
  2. Make clear that intern’s feedback is sought after
    – Even on first interviews interns are introduced to, and engage with, the agency’s principal(s) and account execs. From the very start, they are encouraged to ask every question and share every idea.
  3. Dedicate consistent and frequent time to one-on-one training and education
    – While I do look for interns that can work independently with confidence, it’s recognized that that confidence must be curated through thorough explanations, constructive training, reinforcement and two-way communication.
It is important to sit down and

It is important to sit down and “chat” with your interns. Make sure they know that you appreciate their help and you’re genuinely intent on making it as rewarding as possible. Both intern and employer will only get out of each other what they are wiling to put in.

It’s the third point that I am most concerned with as I write today. Training and then challenging those whose only goal is to learn isn’t typically difficult, especially when -as I mentioned before- they hope to become an irreplaceable asset and secure a paid position at the end of the internship.

If I am following through on No.1 in that list list – Guarantee real, applicable work experience –  I’m requesting interns to complete tasks that can range anywhere from intuitive to incomprehensible.

As an intern, being abandoned and to accomplish something you never have before can be overwhelming and ultimately a negative experience that results in sub-par, often unusable, work. However, it’s managements fault for tasking an individual who’s never tread water to essentially swim upriver.

Don’t like the work you’re getting from your interns? Instead of going back to correct, edit or completely redo a task that, up until that point, has essentially been a waste of everyone’s time, show them what to do and be clear on what is expected from them – format, deadline, strategy, style etc.

Don’t just spend time on the “how,” but also the “why” behind what you are asking your interns to do. Knowing the motive and final objective of a task brings it up, out of the weeds and provides a much higher level of understanding, which in turn produces better results for the entire team.

Trust me, the more time you spend teaching and working with each other, the less time either you or your intern will waste.


I remember my own internship and the first time I was asked to “write a few tweets” to be published by a brand (/any profile that wasn’t personally mine). I had something like 22 followers; only +/-40 sent tweets over the entire three years I’d had my handle and no idea how to craft a tweet that had a purpose. Instead of leaving me to flail in the wind, time was taken by those who asked something of me to explain how to do it best.

Now, I have over 1,800 followers, constantly tweet about the tech industry and can eyeball 140 characters from across a room. I use my followers as a resource for my clients and to increase my own online presence and industry savvy.

The me that “didn’t understand the point of twitter” and thought social media’s only value in PR was in B2C is gone. I unknowingly buried that naivety in tweets or retweets in an organic, yet orchestrated effort to build myself and reputation in a new field – all while simultaneously managing numerous different clients’ entire social media campaigns.

If I’d spent my internship making copies, transcribing webinars and running out for coffee, instead of diving headfirst into real PR/social media work, I wouldn’t be followed by top reporters and analyst in my clients’ markets, or have developed the passion for digital engagement strategy that fuels me at work.

That’s great for me, sure, but even better for the agency that helped me create it.

By using the time I was unpaid, untrained but inspired to teach me the skills they pay employees for, my learning curve cost the company $0.00 in paid training and my supervisors were able to mold a dream account team member (if I do say so myself) how they wanted. The very first day they paid me, I was already familiar with their clients, the agency’s roles/organization and an established social media persona.


Too cool for school(ing) from me? Never, but soon my interns will be able to fly solo!

Too cool for school(ing) from me? Never, but soon my interns will be able to fly solo!

So now, as my ducklings complete their first month (eight whole days) in the office, I realize I may have to stop [secretly] calling them such. I was more than happy to let them follow me around, copying my methods to understand more about the work someone in my position does. I’ve spent the majority of my Tuesdays and Thursdays working with them versus my own assignments and soon that investment will pay out. They are becoming increasingly self-sufficient, eager-to-impress assets to the agency. Both well on their ways to becoming highly employable, PR/social media professionals, I’m confident in mine and the agency’s commitment to the interns we bring in. That very role launched my career and I enjoy giving others the same opportunity.

I was compelled to write this post on behalf of all the unfortunate, inevitably broke interns getting little-to-nothing out of the wasted hours spent as subservient afterthoughts. I remember what it’s like to be the almost-too-motivated, unpaid intern, working feverishly to simultaneously display their value and construct it at the same time. That was made possible for me by approachable supervision, a collaborative work culture and mutual respect throughout the organization.

If you can’t offer interns money, offer them everything else possible. Imagine regularly coming into a workplace where you are assigned grunt work, receiving zero compensation, feedback or applicable experience and gaining zero real work experience or professional relationships – That ain’t right.

Ultimately, if you have no empathy for interns and plan on milking the free-labor tit with no intention to further interns’ professional skills, I can’t stop you. However; the Feds can and will. It’s federally mandated that any unpaid internship provide educational value to the student that outweighs any advantage the business reaps.

Six Legal Requirements for Legal Unpaid Internships:

  1. The internship, even though it includes actual operation of the facilities of the employer, is similar to training which would be given in an educational environment.
  2. The internship experience is for the benefit of the intern.
  3. The intern does not displace regular employees, but works under close supervision of existing staff.
  4. The employer that provides the training derives no immediate advantage from the activities of the intern; and on occasion its operations may actually be impeded.
  5. The intern is not necessarily entitled to a job at the conclusion of the internship.
  6. The employer and the intern understand that the intern is not entitled to wages for the time spent in the internship.

For more information on the legalities of unpaid internships turn to Forbes here.

 

There’s No Value in Disingenuous Social Media

When people talk about social media used for branding/PR/marketing, you always hear that it’s finally a chance for organizations to “have a voice, and open a dialog with their audiences.” Yet, as I scroll through my endless feeds on countless profiles, all I see are strategies that clearly view people as stats, never look beyond their own proliferation and entirely miss the unique value offered by social media.

Hamlet Quotes

So what’s the point?

If you’re trying to humanize your brand, what kind of person would your brand be based on the content you tweet and the practices you keep? We all have that friend (or those friends) that only talks about themself, is blatantly uninterested in what anyone else has to say, and worse, is always repeating the same, played-out stories.

Don’t be that person, but…do be a person. 

Automation and social technologies are key and necessary evils  lifeboats when managing large and/or multiple brands on social media. Social content’s shelf life is seconds-to-minutes max. In order to reach more of your audience, whenever they may choose to check their feeds, it’s necessary to schedule out evergreen content at a multitude and variety of times.

Big Data and analytics are a huge help when trying to optimize and guide your social strategy. When managing highly active social profiles that demand almost constant proliferation to meet business goals, tools that recommend and aggregate content can help drastically cut down the time. However, there should always be a human touch to your accounts.

I use countless tools for a variety of tasks: Content generation/aggregation, social listening, social media management and scheduling, analytics, competitor monitoring, influencer relations etc.

I’m not saying don’t follow back those who follow you. I’m saying follow back those you encounter who share things of value to you and your brand. Personally, I follow about 65% of those that follow me on Twitter. Once a person follows me, I check out what they’ve tweeted recently. If something catches my eye, I’ll follow.

Don’t follow blindly, your twitter feed should be a resource to you, an aggregation of thoughts/ideas/news that you have deemed relevant to the conversations you want to be a part of.

Also, don’t follow someone only in the hope that they will follow you back. I once had a client ask me, “is a week-long enough to wait before unfollowing those that didn’t follow us back?”

… … … no. Again, be genuine.

Follow those who share interests with your brand. If they don’t follow you back, that’s fine. All your “follows” need not be requited.

If you blindly follow back all those who follow you, or like pages and posts in an irreverent land grab of impressions, you lose sight of the new value social media offers. 

What’s 10,000 impressions on an audience that has no interest in you or what your brand has to say vs. 1,000 impressions that followed you organically and will actually digest, react and potentially “buy in” to what you’re saying?

Build more than an audience, but a community. Be a voice to your brand's customers, partners, fans  and employees and listen to what they have to say back. Don't worry about reaching those that add nothing to this dynamic.

Build more than an audience, but a community. Be a voice to your brand’s customers, partners, fans and employees and listen to what they have to say back. Don’t worry about reaching those that add nothing to this dynamic.

…It’s like a man drowning of thirst opting for an ocean of salt water vs. a small, fresh-water creek…

Sure you have all these followers and your impression number is up, but you’re hard-thought content is being ignored by those who see it and unseen by those would have found the most value in what you have to share.

If you do successfully develop a community of followers genuinely interested in what your brand has to share, don’t punish them with endless self-promotional content. Your following has already “liked” (“followed”/”1+’d”/”connected”/ etc.) your profile, reward them by having something of use or entertaining for them in return.

Before you post: “Will this content be appreciated by my targeted audience(s) and is it inline with the campaign’s overall objective(s)?”

Yes, each of your posts, on any given platform will should immediately increase your profile’s impression count, but if your audience feels spammed, you’ve made the wrong impression.

Large followings of randomly construed interest groups and scatter-shooting dull, lead-generation posts may give you the numbers you (your board/investors/bosses) want to see, but through content no one else wants to be shown. Personally, I am far more concerned with stats like “engagement rating” and clicks than I am impressions. Getting content in front of someone is easy, making them care is the challenge.

Look at the brands you follow. What compelled you to do so in the first place? If it wasn’t just an attempt to cajole the brand into following you, identify what type of content attracted you. In general, (consumer) audiences are likely to start following a brand’s social profile in order to be in the know of company updates, discounts and promotions, thought-leadership in your areas of expertise and/or my personal favorite strategy, because you “surprised them with delight.”

Give your brand a real personality. In the virtual world, just as in the physical world, no one likes a fake.

Give your brand a real personality. In the virtual world, just as in the physical world, no one likes a fake.

Chances are if you’re not having fun creating the content, no one’s having fun reading it.

If you know there’s no value in what you put out, your readership will too. If even you’re bored reposting the same, dull lead generation posts, your audience probably tuned you out a while ago. If you disingenuously follow(back) profiles with no intention of listening to what they have to say, you’ve become the egotistical, attempt.

Having digested my thoughts spelling them out here, it’s clear to me what the no.1 guiding commandment for using social media in brand PR/marketing is: The Golden Rule.

Do unto others, as you would have them do unto you.

Optimize not only your following’s experience, but that of your brand’s by listening closely and engaging thoughtfully.

Want to work in PR? Prepare for Life as a Ghost.

When I inhale, I exhale my own used breath. When I trip and scrape my knee, it’s my blood that spills. When I articulate complex ideas for mass publication, it’s my brow gaining wrinkles but my hard-fought clout goes to someone else. But that’s ok. When I believe in someone or some brand, I enjoy furthering their goals and ideas through the skills I’m good at and paid for.

You must enjoy hunting a spotlight that you  never get to claim.

You must enjoy hunting a spotlight that you never get to claim.

Contrary to popular notion, few public relations (PR) professionals are ever basked in the spotlight they engineer. Being the on-camera face of a brand, the signature at the bottom of a company-wide memo, or the byline above a published article is not a PR  professionals role. In the exceptional instances where that is one’s job, it’s often during crisis and to protect the image of another reputation (brand/person/product) .

In public relations you pen many things that others will sign their name to.

In PR you pen many things that others will sign their name to.

We toil our days away, clamoring for attention that we can focus on those who pay us to do so. The term is called “ghostwriting,” but I don’t let it haunt me.

In the beginning of May this year, I drafted a lengthy blog post on a topic that I knew nothing of beforehand. It was in hope that the piece would be published on a specific, well-known blog that I won’t name.

The aim of this particular blog post was and is to promote the industry leading position of our client’s CEO. It’s written in the first person, voices personal opinions and makes experienced recommendations to other professionals in the industry.

Whether it was current industry trends, best/worst practices, or doomsday vs. utopia scenarios, readers need to be confident that not only does the author have zero doubts about the theories they are sharing, but that the listed insights are revolutionary and demand immediate action.

Tasks like these are “interesting” for a couple of reasons:
1) The first time I heard of the topic was the same day as my (at that point) assigned deadline.
2) I found I had no strong opinions on what I did research and by noon that day, still only a vague concept of what it all meant.
3) My client’s CEO had worked in the industry for over 35 years and that depth understanding of had to be reflected in the piece.
4) I had never even spoken with the man whose mouth I’d be putting words into.

Despite my efforts to produce and turn in something valuable in under 24 hours, I spent over a day researching the topic, at least three hours on a first draft,  and another 60 minutes on the revision. After a week of communicating via email with the blog’s editor, it had been accepted for publication.

Waiting for approval to post content under another persons name can be the longest portion of the PR publication process.

I was enchanted, something I wrote was about to be read by thousands! But, and this is the biggest but of all in PR,  the blog post’s “author” still needed to approve of the words he would be credited with. So, I sent it to Silicon Valley, crossed my fingers and awaited the green light.

Just this week, due to backlog on our client’s end and what was described to me as “more pressing items” More pressing than my beautiful prose? Inconceivable! – it went live on the “renowned” blog, more than three months after I originally wrote it.

It sits there now: 1,100+ words, carefully strewn together in a manner that shows no sign of the teeth pulling it took to place them there. What lies right below the oh-so-clever headline I crafted? A byline of course.

Does it read “Halie Noble”? Absolutely not. Instead, it credits the CEO of my employer’s client. His name is accompanied by a flattering headshot, so readers can put face to the genius they are about to read.

Before you rally in mass over my honor, we must remember a two things:
1) I was paid to write for my efforts.
2) I was never unclear on the objective of my work: Demonstrate the expertise over a complex subject held by the author.

If you want to excel in PR, desire making things happen. Understand that when it comes to promoting the values and ideas of others, accomplishments are accomplishments for your client- not yourself. You won’t exceed if you thrive on personal, public recognition versus that of your clients.

Be happy producing quality work and quietly watch (and analyze and report) the results.

4 Things To “Be” When Posting To Social Networks For A Client


I like to be spontaneous, interactive and a little “off-the-wall” when sharing on my own, personal, social media accounts. Often I’ll post my gut reaction to something happening live or retweet without much consideration, because ultimately I’m judge, jury, and executioner (…and victim and defendant) of any consequences due to bad personal brand management. However, if the posts are coming from anyone but me, I use the following four guidelines to ensure I am being what (or who) I should be:

Be Your Client

Your clients social media campaign is not the place for self-promotion. Try to keep yourself as distanced from the actual content you create as possible so avoid even being accused of abusing your position.

1) Be Your Client:
You’re not just out there tweeting what you had for lunch that day. You are doing a job; make sure everything you share is in line with that. Before clicking “submit” look back at the account you’re about to speak for, does whatever you plan to share advance the objective of your clients campaign?

Don’t share just for the sake of sharing. Make sure your content is high-quality and worthwhile otherwise you may clutter up your audience’s news feed and their reaction will be to no longer receive updates from your organization. Justify each post in light of the campaign’s specific goals.

Be A Tool

Go ahead, tell everyone what you really think… in a helpful manner.

2) Be A Tool:
Be the go-to-resource in your organization’s industry. If you want to corner the market on something, you have to not only be a part of the conversation, but control and direct it. Become the thought leader of everything [INSERT YOUR BRAND’S INDUSTRY] by being the first to share relevant news, tips, ideas, etc. even, especially if it did not come from your brand directly.

3) Be Human:
Social media is there to be… SOCIAL. Talk and engage with the people who are talking about your organization. Be involved in the discussions that include you, otherwise someone else may control the conversation. Remember to have fun.

I have to remind my clients to avoid coding jargon and to interact with the general public in a more personable level.

I have to remind my clients to avoid coding jargon and to interact with the general public in a more personable level.

I don’t follow brands or personas that lack the potential to make me laugh (or smirk to myself at least), charm, or surprise me. The fact that individuals are able to engage with otherwise inaccessible organizations (enterprise, startup, or nonprofit) is the #1 feature that makes social media so impactful for PR and valuable for marketing.

 

 

 

Huge walls of text are intimidating and will deter users from giving your content A second glance. Spice things up with photos/graphics/designs/etc.

Huge walls of text are intimidating and will deter users from giving your content A second glance. Spice things up with photos/graphics/designs/etBe Visual:

4)Be Visual:

This post is less than 500 words.  I represented all four of my main points visually. My audience does not want to read (and neither does yours), so I’ve made it optional.

 

What’s in a lead? A blog by any other intro would archive so quickly.

I could spend hours, days, even weeks trying to think of what I’m typing at this very moment; It would be agonizing and unnecessary.

-Ahhh there it’s done, the first sentence out of my way-

My work persona is a perfectionist; real me does not have to nitpick. At work when I write a news release, or even ghostwrite for a client’s blog, 100% of the time it is the first sentence that takes

This graphic was created in hopes of repurposing original, plain text into a visual item that's more stimulating.

This graphic was created in hopes of repurposing original, plain text into a visual item that’s more stimulating.

90% of my time. While I can be the heroine who catches the “pubic vs. public relations” typo, being positive there is error where there is not can be devastating to my productivity. What if what I say doesn’t capture the audience? What if I could do it better? How do I convey that what I’m saying is essential to my audience?

Chances are, no matter how spectacularly it reads, the client will want changes-

This is my personal blog. I’m doing it for fun – Not to raise a “klout score,” not to make money from advertisements, or receive free goods in exchange for endorsements. I work in the interesting crossroads of media communications and high-tech. These two industries directly affect one another. Like most bloggers, I have thoughts about the things I discover and trends I notice that I feel are worth sharing [to an empty WordPress].

-My expertise is in written communication, digital or otherwise, that is: 1) Engaging; 2) Concise and 3) Relevant-

That’s how I found myself in the tech world. Software developers can be fluent in multiple languages, all more complex than English (the single language I speak fluently) and yet they often have a difficult time conveying even their most basic principles to their customers and investors their those who can’t understand the code.

That’s where I come in. I act as a translator and articulate ideas that C-level audiences understand not only in a technical way, but that spotlights benefits particular to their business’ situations.
Let me tell you something about being do this while being neither software developer or C-Level: The words do not just flow, inspired from your fingertips. You have to work for it.

This is something I made for a social media campaign in the surprise/cheer category. The easiest content I encounter is for twitter because you can't get too deep  in 140 characters- which can also hurt you.

This is something I made for a social media campaign in the surprise/cheer category. Easy when compared to writing actual material over brand new concepts.

Topics like Continuous Delivery, Agile methodologies, DevOps, and the ever-mysterious “Cloud” can hurt my brain but, I’m unwilling to do half-assed work for clients. I will stay with a project for as long as necessary to assure it is above and beyond expectations.

So, when it comes to this blog, which I hope you find resourceful nonetheless, I’m just going to relax, write and enjoy myself. Sure, I’ll run spellcheck before posting and fact check my statements, but I will not spend weeks, days, even hours stuck writing any single sentence on this blog.