What’s in a lead? A blog by any other intro would archive so quickly.

I could spend hours, days, even weeks trying to think of what I’m typing at this very moment; It would be agonizing and unnecessary.

-Ahhh there it’s done, the first sentence out of my way-

My work persona is a perfectionist; real me does not have to nitpick. At work when I write a news release, or even ghostwrite for a client’s blog, 100% of the time it is the first sentence that takes

This graphic was created in hopes of repurposing original, plain text into a visual item that's more stimulating.

This graphic was created in hopes of repurposing original, plain text into a visual item that’s more stimulating.

90% of my time. While I can be the heroine who catches the “pubic vs. public relations” typo, being positive there is error where there is not can be devastating to my productivity. What if what I say doesn’t capture the audience? What if I could do it better? How do I convey that what I’m saying is essential to my audience?

Chances are, no matter how spectacularly it reads, the client will want changes-

This is my personal blog. I’m doing it for fun – Not to raise a “klout score,” not to make money from advertisements, or receive free goods in exchange for endorsements. I work in the interesting crossroads of media communications and high-tech. These two industries directly affect one another. Like most bloggers, I have thoughts about the things I discover and trends I notice that I feel are worth sharing [to an empty WordPress].

-My expertise is in written communication, digital or otherwise, that is: 1) Engaging; 2) Concise and 3) Relevant-

That’s how I found myself in the tech world. Software developers can be fluent in multiple languages, all more complex than English (the single language I speak fluently) and yet they often have a difficult time conveying even their most basic principles to their customers and investors their those who can’t understand the code.

That’s where I come in. I act as a translator and articulate ideas that C-level audiences understand not only in a technical way, but that spotlights benefits particular to their business’ situations.
Let me tell you something about being do this while being neither software developer or C-Level: The words do not just flow, inspired from your fingertips. You have to work for it.

This is something I made for a social media campaign in the surprise/cheer category. The easiest content I encounter is for twitter because you can't get too deep  in 140 characters- which can also hurt you.

This is something I made for a social media campaign in the surprise/cheer category. Easy when compared to writing actual material over brand new concepts.

Topics like Continuous Delivery, Agile methodologies, DevOps, and the ever-mysterious “Cloud” can hurt my brain but, I’m unwilling to do half-assed work for clients. I will stay with a project for as long as necessary to assure it is above and beyond expectations.

So, when it comes to this blog, which I hope you find resourceful nonetheless, I’m just going to relax, write and enjoy myself. Sure, I’ll run spellcheck before posting and fact check my statements, but I will not spend weeks, days, even hours stuck writing any single sentence on this blog.

8 thoughts on “What’s in a lead? A blog by any other intro would archive so quickly.

  1. One Percent Marketing says:

    May I just say what a comfort to find somebody that truly knows what they are discussing on the web.

    You actually realize how to bring an issue to light and make it important.
    More people must look at this and understand this side of the story.
    I can’t believe you’re not more popular given that you definitely have the gift.

    Like

  2. local business Marketing says:

    You actually make it seem so easy with your presentation but I find
    this topic to be actually something that I think I would
    never understand. It seems too complex and extremely broad for me.

    I’m looking forward for your next post, I will try to get the hang of it!

    Like

  3. Ca.voobys.com says:

    Hi there! This is my first comment here so I just wanted to give a quick shout out and tell
    you I truly enjoy reading through your articles. Can you recommend any other blogs/websites/forums
    that deal with the same subjects? Thanks a lot!

    Like

  4. local small business marketing says:

    Hmm it seems like your blog ate my first comment (it was extremely
    long) so I guess I’ll just sum it up what I had written and say, I’m thoroughly enjoying your
    blog. I too am an aspiring blog writer but I’m still new to everything.

    Do you have any recommendations for first-time blog writers?
    I’d really appreciate it.

    Liked by 1 person

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