This is an infographic on tactics I already know, have known my entire writing life, but never have the time (or patience) to carry out –
Fear not the ugly rough draft, sleep on it and always have another pair of human eyes review your final copy.
One piece of advice not previously articulated to me stood out, tip no. 5: “Write to one person.” This is an incredibly insightful manner to avoid the “idea clutter” that often builds up in a writer’s mind and creative processes. Identifying one person as the reader allows better focus on the main message you are trying to convey.
You can’t write content that’s valuable to everyone, so figure out one person/identity that embodies the audience your objective is to reach. Tell a story to that person catered to their tastes and designed to invoke your desired reaction.
If I had to select one person this post would be for… it’s someone just like me – New-ish to the game, trying to produce quality content that compels in a business environment.
That tip and the content in the below inforgraphic come from the amazing Everybody Writes by Anne Handley, a great guide to writing “coherent, useful pieces of content that engage audiences.”